from the press release
Bring the fitness party home to your living room! Majesco Entertainment Company, an innovative provider of video games for the mass market, and Zumba Fitness LLC, have announced that Zumba Fitness is coming to Wii, PlayStation Move for the PlayStation 3 computer entertainment system, and Kinect for the Xbox 360 video game and entertainment system from Microsoft. This one-of-a-kind exercise program pairs Latin rhythms with red-hot international dance steps so you can have a blast as you party your way into shape.
“The astonishing success of Zumba globally is a testament to the effectiveness of this very unique fitness program,” said Jesse Sutton, Chief Executive Officer, Majesco. “The advent of motion based platforms has enabled us to bring truly interactive lifestyle games like Zumba Fitness to fruition. We believe this product offers a genuine point of differentiation over other fitness games on the market since it combines fitness and dance in one fun, innovative offering.”
In Zumba Fitness, players can learn and perfect nine different dance styles: Reggaeton, Merengue, Salsa, Cumbia, Hip-Hop, Mambo, Rumba, Flamenco and Calypso. The game features 30 different infectious music tracks and routines – some exclusive to the game – led by Zumba creator Beto and celebrity instructors Gina Grant and Tanya Beardsley. No matter what your skill level, Zumba Fitness is accessible to all with Learn the Steps training, plus Beginner, Intermediate and Advanced routines in five dynamic venues. As you hit each move in rhythm with your on-screen Zumba instructor, the stage transforms into a high voltage party atmosphere with special effects and additional crowd dancers. Players can also grow that party at home with up to four players on Wii and PlayStation Move, and up to two players on Kinect for Xbox 360.
Developed by Pipeworks Software, Zumba Fitness for Wii , Playstation Move and Kinect is expected to release this holiday. For additional information about Majesco’s exciting line of products, please visit http://www.majescoentertainment.com.
Kinect for Xbox 360 brings games and entertainment to life in extraordinary new ways, no controller required. While everyone else puts more gadgets and gizmos into your hands, we’re removing the last barrier between you and the entertainment you love. By making YOU the controller, Kinect will transform how you and your friends experience games and entertainment. The first fully immersive experience of its kind, Kinect invites visionaries in the video game industry to dream big and consider a new future for social entertainment, where the world is limited only by imagination. The best part is that because it will work with every Xbox 360, developers have a trusted and innovative platform to share their creativity and new gameplay experiences with millions worldwide.
About The Zumba Program
The Zumba program is a fitness-party with a contagious blend of Latin rhythms and easy-to-follow dance moves that provides an exciting and effective workout to a global community, either at home or in the gym. Through exhilarating, high calorie-burning fitness classes, Zumba Fitness has helped melt the pounds and inches off seven-and-a-half million Zumba enthusiasts in 105 countries. Using simple Latin and urban dance moves, Zumba routines successfully tone and sculpt the body while burning fat. The Zumba program is available in a four-disc DVD collection featuring creator Beto, and offered in 60,000 class locations worldwide. Other offerings include Zumbawear (clothing), Zumba Gold (classes for active seniors and de-conditioned participants), Zumba Toning (body-sculpting classes), Zumbatomic (for kids) as well as additional music soundtracks. For more information, to find a class, or to purchase the DVD Collection, visit http://www.zumba.com.
About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Wii, Nintendo DS and other leading systems. Product highlights include Cooking Mama, TETRIS Party Deluxe, Alvin and the Chipmunks: The Squeakquel and Jillian Michaels’ Fitness Ultimatum. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at http://www.majescoentertainment.com.
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